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OVH is supporting IMAGIFY

Through Public Cloud, Imagify Optimises Image Size for Your Websites

In 2010, the average size of a webpage was 600 KB. In 2016, the average size reached that of the 1993 video game, Doom or 2.3 MB*. This is an exponential increase that poses a major problem; if the size of pages continue to grow faster than connection speeds (especially on mobile devices, from where most of web content is consumed today), the Internet is going to become increasing slower.
The principal cause being images, which represent 62% of the weight of webpage. Imagify decided to tackle this issue. Learn more with Jean-Baptiste Marchand-Arvier, cofounder of the startup.

In general, page sizes are increasing because sites are becoming more and more beautiful with richer content while the average bandwidth of Internet connections is increasing. Well then, tell me where is the problem?

Images account for 50% of site load time

On one hand, the increase in connection speed does not follow the same curve as that of the increase in page size. Then on the other hand, there are wide disparities in access: fiber and 4G are not available in all areas, far from it. The experience offered to web users varies, and we know that slow sites are penalised, the Google search engine takes speed into account when ranking and users themselves are intransigent. After a few seconds of loading, users are ready to leave a site that lags. If you are an e-tailer or online media outlet, your revenue is directly impacted.

Some companies have obviously realized the importance of optimising their website. In testimony of the success our team’s first project, the WordPress plugin, WP Rocket, was adopted by more than 100,000 sites. Unfortunately, reducing image size often proves complicated. By nature, they are heavy files and difficult to manipulate: quite often, images are not the right dimension, not saved under an optimal format, not or incorrectly compressed… It must be said that before Imagify, very few solutions existed to simplify and automate these processes.

Imagify: SaaS image optimisation

Specifically, our solution takes the form of a web app. This is a SaaS, multiplatform, image optimisation solution that is ultra-simple to use. The user chooses from three levels of compression: normal, aggressive, or ultra. If necessary, they can also resize the image and a few seconds later, the optimised image is available.

Image degradation is rarely visible to the naked eye, even with lossy compression. And we can reduce the size of an image by up to 80%. Tomorrow we will offer new features: for example, the automatic detection of the most economical format for an image (often .png is used while .jpeg will offer a smaller size for visuals without a transparent background). Or the integration of WebP, a new format developed for images by Google. The service can be used through our API and can be integrated into an existing CMS or exploited through scripts for automatic batch processing. We have also developed a corresponding WordPress plugin.

Performance, scalability and elasticity: reasons to choose Public Cloud

This solution is the fruit of a year of R&D. Logically part of our work was to develop an infrastructure to host our project which would provide performance while being economically efficient. We had to start small, yet be able to grow quickly – scalability. But above all, by nature our service is susceptible to irregular and unpredictable load peaks. Therefore is has to be elastic, with the possibility to quickly add and remove resources as needed, resulting in only having to pay for resources that are actually used.

The launch of OVH’s Public Cloud coincided with that of our project, proving to correspond ideally to our specifications. Our entry into OVH’s OVHcloud Startup Program provides us with credits to alleviate infrastructure costs during the going to market phase and also provides assistance in improving our platform.

Visit the imagify.io website

View the video presentation made by Imagify (Content in French): at the OVH World Tour in Lyon in 2016

*Sources: Study published by the Radware in 2013 and The Average Webpage Is Now the Size of the Original Doom,, published on Wired.com on April 23, 2016.

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